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Work / Packaging / Sex and the City Bags

A famous title, on a small card.

Packaging and visual design for a line of Sex and the City bags, done at OIT and awarded for its packaging design. The bag is the product, so the packaging is a header card and a clear sleeve: just enough to carry the name and let the bag be seen.

Sex and the City bags in red with gold and black header cards

The header card

Gold lettering, black lace and a skyline.

The card carries the title in gold over black, with a band of lace under it and the city's skyline cut along its top edge. It comes in two versions, one gold and one black.

The header card close up: the title in gold on black, with a lace pattern
The card, close up
Two red bags, one with the gold header card and one with the black
Gold and black

Palette

The palette of the work.

Colour

  • Red#B73C40
  • Black#26262A
  • Gold#F3EA92

Colours sampled from the work, not a published palette.

The range

Four colours, one card.

The bags come in black, tan, aqua and red. The card stays the same on all of them, so the range reads as one line.

The four bag colours in a row: black, tan, aqua and red, each with its header card

Akin Tangun

Toronto, ON

akin@tangun.ca